Crossing the Chasm
BOOK DETAILS
Price: $30.95
Format: Paperback / softback
ISBN13: 9781841120638
Published: August 1998
This is a new book. Condition: Brand New.
In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. This new edition has been updated to include comprehensive coverage of the Internet and World Wide Web.
Book details and technical specifications
Format: Paperback / softback
ISBN13: 9781841120638
Published: August 1998
Number of pages: 240
Width: 61 mm
Height: 92 mm
Depth: 7 mm
Publisher: John Wiley and Sons Ltd