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Pure Invention, by Matt Alt


Reviewed by Lilia - Berkelouw Paddington

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For those who are missing travelling to Japan this year, or just love Japan this is an excellent readable history of the rise of pop culture in Japan.

 

Covering post-war Japan to present, Alt covers everything you could possibly want to know about Japanese Pop-culture; tin can cars, karaoke machines, amazing electronics, Playstations, and companies such as Sanrio who took the idea of kawaii and turned it into a marketing device that gave us characters such as Hello Kitty, Aggretsuko and Rilakuma.

 

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Pure Invention
Alt Matt
9781472131867