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Pure Invention, by Matt Alt

Reviewed by Lilia - Berkelouw Paddington


For those who are missing travelling to Japan this year, or just love Japan this is an excellent readable history of the rise of pop culture in Japan.


Covering post-war Japan to present, Alt covers everything you could possibly want to know about Japanese Pop-culture; tin can cars, karaoke machines, amazing electronics, Playstations, and companies such as Sanrio who took the idea of kawaii and turned it into a marketing device that gave us characters such as Hello Kitty, Aggretsuko and Rilakuma.


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