Adverting Account Planning : Planning and Managing an Imc Campaign

by Larry D. Kelley, Donald W. Jugenheimer

Paperback | December 2010
ISBN13: 9780765625649

$77.66 Online price

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Adverting Account Planning   Planning and Managing an Imc Campaign
 


Advertising Law and Regulation

by Giles Crown, Oliver Bray, Rupert Earle

Hardback | November 2010
ISBN13: 9781845924515

$285.00 RRP
$256.50 Online price

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Advertising Law and Regulation
 


From Those Wonderful Folks Who Gave You Pearl Harbor : Front-line Dispatches from the Advertising War

by Jerry Della Femina

Paperback | September 2010
ISBN13: 9781921656866

$25.95 RRP
$23.36 Online price

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From Those Wonderful Folks Who Gave You Pearl Harbor   Frontline Dispatches from the Advertising War
 


How to Make it as an Advertising Creative

by Simon Veksner

Paperback | May 2010
ISBN13: 9781856696579

$45.00 RRP
$40.50 Online price

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How to Make it as an Advertising Creative
 


$648.63 RRP
$583.77 Online price

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Plunkett's Advertising  Branding Industry Almanac   Advertising  Branding Industry Market Research Statistics Trends  Leading Companies
 


Living Large : The World of Harold Mitchell

by Harold Mitchell

Hardback | September 2009
ISBN13: 9780522856576

$49.99 RRP
$44.99 Online price

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Living Large   The World of Harold Mitchell
 


The Advertising Handbook

by Helen Powell, Jonathan Hardy, Iain MacRury

Paperback | May 2009
ISBN13: 9780415423113

The Advertising Handbook
 


Sensory Marketing

by Bertil Hulten, Niklas Broweus, Marcus Van Dijk

Hardback | May 2009
ISBN13: 9780230576575

$55.00 RRP
$49.50 Online price

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Sensory Marketing
 


The King of Madison Avenue : David Ogilvy and the Making of Modern Advertising

by Kenneth Roman

Hardback | January 2009
ISBN13: 9781403978950

$56.00 RRP
$50.40 Online price

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The King of Madison Avenue   David Ogilvy and the Making of Modern Advertising
 


Marketing in Developing Countries

by Emmanuel C. Alozie

Hardback | September 2008
ISBN13: 9780789001412

Marketing in Developing Countries
 


Get Smashed : The Story of the Men Who Made the Adverts That Changed Our Lives

by Sam Delaney

Paperback | April 2008
ISBN13: 9780340922514

$24.99 RRP
$15.95 Online price

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Get Smashed   The Story of the Men Who Made the Adverts That Changed Our Lives
 


But Wait, There's More... : A History of Australian Advertising, 1900-2000

by Robert Crawford

Paperback | January 2008
ISBN13: 9780522853223

$34.95 RRP
$31.46 Online price

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But Wait There's More   A History of Australian Advertising 19002000
 


How Disruption Brought Order : The Story of a Winning Strategy in the World of Advertising

by Jean-Marie Dru

Hardback | November 2007
ISBN13: 9780230600690

$53.00 RRP
$33.86 Online price

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How Disruption Brought Order   The Story of a Winning Strategy in the World of Advertising
 


Ads, Fads and Consumer Culture : Advertising's Impact on American Character and Society

by Arthur Asa Berger

Hardback | March 2007
ISBN13: 9780742554436

$157.62 Online price

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Ads Fads and Consumer Culture   Advertising's Impact on American Character and Society
 




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