Starting Your Own Online Business : Everything You Need to Know to Start and Run a Successful Online Business

Turn the power of the web into a profitable new business. When thinking about 'online business', internet giants like eBay, Google and Amazon spring to mind. Their success is proof that the internet provides a lucrative route to market; be it in retail, web-based subscriptions and services, or advertising. It is still an exciting, fast growing business environment full of great opportunities for start-ups. Whether you're looking for a flexible business opportunity for yourself or you're an ambitious entrepreneur in search of the next big thing, this book is for you. Drawing on the expertise of the UK's most popular small business website, Startups.co.uk, and successful internet entrepreneurs, including Google, asos and moneysupermarket.com, we show how you can turn the power of the world wide web into a fabulous new business. * Identify your online market * Raise start-up finance * Design your website and get it noticed by customers * Set up a secure payment facility * Find good suppliers * Drive people to your site * Make sure your customers return Easy-to-use and jargon free means start-ups and SMEs can put online marketing firmly on the agenda. Established for 10 years, Startups.co.uk helps over 1.8 million people start their business every year. Consistently rated as the leading source of information for UK entrepreneurs we provide over 10,000 pages of unrivalled start-up information and advice. There's no better place to start than Startups.

Kim Benjamin is a journalist and editor specialising in issues facing online companies and entrepreneurs. She has contributed to a variety of online and print publications, including The Financial Times and Growing Business, a magazine for entrepreneurs.