Medium is the Massage
This is a new book. Condition: Brand New.
Marshall McLuhan is the man who predicted the all-pervasive rise of the modern mass media. Blending text, image and photography, his 1960s classic The Medium is the Massage illustrates how the growth of technology utterly reshapes society, personal lives and sensory perceptions, so that we are effectively shaped by the means we use to communicate. This concept, and his ideas such as rolling, up-to-the-minute news broadcasts and the media 'global village' have proved decades ahead of their time.
Book details and technical specifications
Format: Paperback / softback
Published: September 2008
Number of pages: 160
Width: 111 mm
Height: 181 mm
Depth: 12 mm
Publisher: Penguin Books Ltd
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