Start With Why: How Great Leaders Inspire Everyone To Take Action

This is a new book. Condition: Brand New.

What businesses do doesn't matter. It's all about WHY you do it.

Simon Sinek's recent video on 'The Millennial Question' went viral with over 150 million views.

Start with Why is a global bestseller and the TED Talk based on it is the third most watched of all time.

Why are some people and organisations more inventive, pioneering and successful than others? And why are they able to repeat their success again and again?

In business, it doesn't matter what you do, it matters WHY you do it.

Start with Why analyses leaders like Martin Luther King Jr and Steve Jobs and discovers that they all think in the same way - they all started with why.

Simon Sinek explains the framework needed for businesses to move past knowing what they do to how they do it, and then to ask the more important question-WHY?

Why do we do what we do? Why do we exist? Learning to ask these questions can unlock the secret to inspirational business. Sinek explains what it truly takes to lead and inspire and how anyone can learn how to do it.

Book details and technical specifications

Format: Paperback / softback
ISBN13: 9780241958223
Published: October 2011

Number of pages: 256
Width: 129 mm
Height: 198 mm
Depth: 16 mm

Publisher: Penguin Books Ltd