GrathElms

This is a new book. Condition: Brand New.

The history of a unique Australian haute couture fashion label.

Neil McGrath has lived and breathed fashion his whole life. From early jobs on the cutting floor at Ronel and A. Michaels (which later became JAKS), to the establishment of GrathElms Couture in 1966 with Ron Elms - his partner in business and life for more than 60 years. GrathElms tells the story of a young man with a dream - to work with haute couture fashion. Raised by a wonderful, eclectic family in the suburbs of Melbourne, Neil's creativity and passion continues today with private clients around the world.

A fashion label with an ethos of sophistication, quality and style, GrathElms tells of how it has touched the lives of hundreds of unique personalities - both in Australia and overseas. Featuring fascinating meetings and conversations with Coco Chanel, Pierre Cardin, Yves Saint Laurent, the Duke of Windsor, Picasso and more, GrathElms depicts a life of elegance, travel, chance encounters, fashion trends, design breakthroughs, and unlikely friendships.

Book details and technical specifications

Format: Hardback
ISBN13: 9781922779595
Published: June 2026

Number of pages: 304
Width: 223 mm
Height: 297 mm
Depth: 25 mm

Publisher: Melbourne Books