How to Persuade - The Skills You Need to Get What You Want

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Do you want to get to 'yes'?

Every day we are faced with moments where we either win or lose. The question is: How persuasive are you? Could you be winning more of the time? In How to Persuade, best-selling author Michelle Bowden shows you the research-proven techniques to master the art of persuasion in any situation-whether it's securing that next big deal, convincing your manager to hit 'approve,' or even winning an argument with your friends.

Through real-world examples and engaging activities, this book shows you how to transform your weaknesses into strengths. You'll build your own personalised plan to move people from 'no' to 'yes'-every time. Learn how to:

Recognise and improve your persuasive strengths and weaknesses
Build undeniable likeability and trust to compel people to action
Arouse passion and enthusiasm for your ideas
Win that next big pitch
Persuade anyone, anywhere, anytime

In How to Persuade, you'll learn all the practical skills, tips and actions you need to get exactly what you want.

"Everything you want and need is on the other side of persuasion. This book takes you through the latest thinking on influence and persuasion and gives you all the completely achievable step-by-step actions to make yourself more instantly persuasive."
-Alec Gardner, Managing Partner, Australia & New Zealand, AlphaZetta

Book details and technical specifications

Format: Paperback / softback
ISBN13: 9781119891871
Published: July 2022

Number of pages: 320
Width: 150 mm
Height: 226 mm
Depth: 18 mm

Publisher: John Wiley & Sons Australia Ltd