Im Afraid Debbie from Marketing Has Left for the Day

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How to Use Behavioural Design to Create Change in the Real World

In this ground-breaking book, author Morten Munster presents a set of rules that individuals and companies can follow to bring about necessary change.

Using behavioural design and an accessible four-step method, he shows how people can be persuaded to do one thing instead of another and thereby achieve success.

By examining an array of examples drawn from business, government, various public groups and institutions he demonstrates how the rules can be learned and applied in different contexts.

Book details and technical specifications

Format: Paperback / softback
ISBN13: 9781786279484
Published: March 2021

Number of pages: 304
Width: 136 mm
Height: 204 mm
Depth: 34 mm

Publisher: Quercus Publishing