SEO For Dummies

This is a new book. Condition: Brand New.

Up relevance scores, improve page speed, optimize voice search questions, and more!

Search Engine Optimization For Dummies shows website owners, developers, and search engine optimizers (SEOs) how to create a website that ranks at the top of search engines and has high-volume traffic, while answering the essential question of "how do I get people to visit my site?"

By understanding search engine basics (what are they, which ones are important, how to get started), building a search engine-friendly site, registering your site with directories and indexes, using analysis tools to track results and link popularity to boost rankings, and advertising your site by using pay-per-click options, you can use the tricks of SEO masters to drive traffic to your site. You'll also discover how to write effective content, use social media to boost your profile, and manage your platform and reputation to positively impact your search engine rankings.

Develop a search strategy and use new SERP features
Maximize the effects of personalized search
Analyze results with improved analytics tools
Optimize voice search strategies

There's no time like the present to create a website that ranks at the top of search engines and drives traffic to your site with these tips, tricks, and secrets.

Book details and technical specifications

Format: Paperback / softback
ISBN13: 9781119579571
Published: February 2020

Number of pages: 512
Width: 185 mm
Height: 231 mm
Depth: 33 mm

Publisher: John Wiley & Sons Inc