Super Stimulated

This is a new book. Condition: Brand New.

Modern society is plagued by health epidemics: obesity, record levels of loneliness, increasing mental health problems and various forms of addiction. From the outside, all these issues might not seem related. But a single phenomenon actually ties them all together: superstimuli.

Superstimuli are behaviours, objects and social cues that are exaggerated, unnatural versions of things we have evolved to want and need. This hard-wired evolutionary response is why we lust after airbrushed people online, binge on fake ultra processed food and struggle to stop scrolling on social media, even when it makes us feel bad.

This lack of control isn't because we are weak. It's because powerful companies spend billions creating superstimuli that manipulate our biology for profit, leaving us unhealthy and unhappy as a consequence.

In Super Stimulated, international bestselling author and scientist Nicklas Brendborg shows how we can resist this hijacking of our natural instincts, recognise superstimulus traps, and take control of our bad habits to live longer, healthier lives.

Book details and technical specifications

Format: Paperback / softback
ISBN13: 9781399735155
Published: June 2025

Number of pages: 304
Width: 152 mm
Height: 232 mm
Depth: 24 mm

Publisher: Hodder & Stoughton