You Already Know

This is a new book. Condition: Brand New.

A research-backed framework to help you accomplish your most ambitious goals by honing and harnessing your most powerful yet underutilised resource- intuition

What sets the most successful people apart? While hard work is certainly a factor, Professor Laura Huang's extensive research - spanning entrepreneurs, investors, Olympic athletes and Pulitzer Prize winners - reveals that their greatest asset is something less tangible- intuition. That instinctive 'gut feeling' often determines who seizes opportunities and who misses them.

In You Already Know, Laura breaks down the science behind intuition, explaining how it is formed from external data, accumulated wisdom and the subconscious insights we don't even realise we have. What follows is a gut feeling, which shifts our perspective and drives us to act.

Grounded in Huang's pioneering research and enriched with insights from hundreds of illuminating interviews, this book offers a practical model for becoming better at recognising, understanding and enhancing your intuition to accomplish your most ambitious goals. What's stopping you from unlocking your full potential? You already know.

Book details and technical specifications

Format: Paperback / softback
ISBN13: 9780241776452
Published: July 2025

Number of pages: 272
Width: 153 mm
Height: 233 mm
Depth: 20 mm

Publisher: Penguin Books Ltd