Chinafy

This is a new book. Condition: Brand New.

Western business leaders make two key assumptions about China: that China is always copying the West, and that the West is the seat of innovation. The truth is surprising: China is both copying and innovating, and while Western businesses are busy looking for the next new thing, China is rapidly iterating on what's already been done and pushing ahead. While businesses in the West are getting disrupted and left behind, the savvy leaders among them can learn, innovate, and excel - by copying China's playbook!

Chinafy distils the key lessons from China to unlock business potential anywhere in the world. These lessons serve as catalysts for how to "Chinafy" innovation for growth. Taking a deep dive into the workings of China's most successful brands - from Haier to ByteDance - author Joanna Hutchins reveals what it takes to get ahead in the world of business and innovation.

Book details and technical specifications

Format: Hardback
ISBN13: 9789815044508
Published: August 2023

Number of pages: 288
Width: 227 mm
Height: 152 mm
Depth: not specified

Publisher: Marshall Cavendish International (Asia) Pte Ltd